Nestled next to the Tokyo Market in Carytown lies a little pink shop by the name
Carytown Cupcakes. I thought it would be a great place for my friend and me to pick up dessert.
This is the part where I tell you about my love of the
Buttercup Bakeshop in NYC. After I was fortunate enough to have coworkers buy me a birthday cake from there years ago, I was converted and baptized at the altar of amazingly good cupcakes. From there it was a cupcake frenzy having me shop everywhere from
Magnolia Bakery to
Crumbs. Buttercup was my favorite then, and now.
My friend and I brave busy Carytown to go check the place out. We walk in the pink painted store and head right for the display case. To your left are a few chairs with tiny tables. It’s a clean shop that appears larger than it really is thanks to sparse décor and the high ceilings. There was one gentleman in the corner pecking away on a laptop. The lady behind the counter seemed a bit annoyed when we started asking about her affiliation with Magnolia as loosely implied by their website (there is none, she is just a fan). We left that touchy subject alone and asked about the cakes. We ended up getting six so we could do a proper taste test. Our first impression was how cute they were. Cute meaning tiny. Itty bitty cupcakes. Granted we do live in an age where the ginormous breakfast muffins sold at local coffee shops are the standard, but these were two to three biter cupcakes at best. We thought that it was ok to be a small cupcake as long as you were an amazing cupcake.
We ordered a vanilla (with buttercream icing), carrot (with raisins, pecans and a cream cheese icing), red velvet (with cream cheese icing), german chocolate (with caramel, coconut, and pecan icing), mocha (with coffee flavored icing) and a hoo-yah (dark chocolate and peanut butter with peanut butter icing).
The six cupcakes go into a huge white pastry box emblazoned with a pink sticker and we check out. $16.00 for six cupcakes. That’s an entire 50 cents off the $2.75 per cupcake rate. Wait, ATG, did you say $2.75? Why yes, Gentle Reader, I did. Isn’t that more than…
Why yes it is. Way up in the big city where everything is bigger and overpriced, Buttercup Bake Shop charges $2.25 for a cupcake…and those are The Best Cupcakes on The Planet. Magnolia Bakery, the grandmother of cupcake shops, charges $2.50 for regulars and $3.00 for your fancy breeds. Both shops’ cakes are larger than Carytown Cupcakes.
Now at this point we are optimistically thinking that these must be The New Best Cupcakes on the Planet in order to charge so much for something so small in a city much smaller than, well, you know.
We open the box to find our six wee cupcakes held in place with a cardboard cutout with holes. I’m sure this is meant to keep the cakes from sliding around, but all it seemed to do was emphasize how small they were. The cardboard looks as though the cupcakes should nestle in the cutout like
an egg in an egg cup, but they just sat on the bottom of the box with the cardboard around the tiny crown of the cupcake.
Nonetheless we're excited and we’re cutting up samples and putting them on plates for everyone to get a bite and rank our favorites. We taste and, well, they are not the best cupcakes on the planet. They were just your average cupcake. Moist, not too sweet, something you could probably whip up in your own kitchen. The only one that tasted bad was the Hoo-ha, I mean the Hoo-yah (we started calling it a hoo-ha after none of us could finish it). I’m a peanut butter chocolate combo lover and even I found these terrible. Such an odd thing to say about a cupcake, because even average dessert is still dessert.
The favorite among all participants was the red velvet. The decoration was lovely with iridescent sprinkles in the cream cheese icing with a wee sprinkle of red velvet cake on top. (The cake itself was just a standard red velvet cake.) The cream cheese icing was the best thing out of the lot, making appearances on the red velvet cake and the carrot cake.

Would we purchase them again? The consensus was no. $2.75 is just way too expensive for a tiny, average cupcake. With the time it took to find parking in Carytown and then hoof it to the shop and back home we could have been holed up in our kitchen making a dozen cupcakes for a lot less than $29.00.
Carytown Cupcakes2820-C W Cary Street
(804) 355-CAKE
Hours 11am to 6pm Tues – Fri
11am – 4pm Sat
or until cupcakes are sold out